Branding Strategy & Creative Direction

The Concept.

Sound = reasonable
Balance = moderation

Subtle wavy elements to connotate sound waves, especially in the ‘b’ as it is shaped as an ear. When the logo is spelt out horizontally, ‘soundbalance’ with ‘d’ and ‘b’ put together is also representative of ‘dB’ (decibels).

Neutral, earthy tones to invoke warmth, reassurance, balance, tranquility, harmony, emotional comfort, safety and security. Hearing is one of our five sensory receptors, and is essential in providing our brain with information about balance, motion, our surroundings and more.